CONVECTION AS THE CROWN JEWEL OF CREATIVE INDUSTRIAL BANDUNG

convection as the crown jewel of creative industrial bandung
convection as the crown jewel of creative industrial bandung

The economic potential of Bandung is so great. One of the facts seen in the development of business actors engaged in the T-shirt convection industry is optimistic that it will accelerate the creative industry economy. In fact, the development of this business is estimated to grow up to 30% until the end of this year. Not surprisingly, at present, Bandung has become a barometer of the creative industry, especially in the t-shirt convection industry.

Prior to the launching of programs related to the creative economy industry in Indonesia by the government, businesses have actually developed that are now included in creative business categories. Shirt convection is a business that included as one of the creative industries, which is because this business is a series of product processes that output products, which is t-shirts related to creativity, from models, designs to color selection. T-shirt convection has now become one of the excellent industries of small and medium businesses that are increasingly developing in the city of Bandung. Convection of Bandung t-shirts spread throughout the city area with an industrial base centered on the Central Kaos Suci.

The sporadic of factory outlets (FO), distributions and clothing is also one of the factors that also support the growth of the T-shirt convection business in Bandung. Distro’s and clothing owners usually have their own t-shirt convection or with makloon services, namely using other tailor services that are spread in various locations. Usually it is in the form of home industries to make various shirts from T-shirts, polo shirts, shirts, jackets, sweaters, but most of them are t-shirt production.

The shirt itself is indeed a prima donna, from children to adults wearing t-shirts. As a fashion product, t-shirts are one of the most resilient products and continue to be popular today. Even though based on its history, t-shirts are a fashion product which is in the lowest strata.

The initial use of shirts is for soldiers, but shirts have now evolved into one of the trendiest fashion products. Its durability is not only because it is able to adapt to economic conditions, because t-shirts are available from cheap to expensive prices, but t-shirts also provide a place for designers or creative actors to explore the design of t-shirts, colors or colors, whether it’s t-shirts own colorful or pictures on t-shirts that can vary greatly.

Screen printing techniques and paint base materials continue to develop, basic materials and basic techniques may still be the same from earlier times, but mix and match exploration depends on these creative industry players.

The shirt convection itself starts from the pattern, the material, the making until the shirt is made, and the different is usually just the screen printing process.  Screen printing itself is usually done by experts who have experience with various techniques that do require special ability, if it will produce good screen printing results.

In addition to distributions, there are also those who are also focused on producing promotional shirts or merchandise. In the production process there is almost no difference, the usual differences in the type of material, design and number of orders. Promotional shirt convection is usually used by companies, agencies, institutions, event organizers or individuals to promote a product or it can also be used as a souvenir for certain products. The material used is also usually different from t-shirt material for fashion. The number of orders is usually quite a lot.

Actual merchandise shirts are almost similar to promotional shirts, but more merchandise refers to a product that is used as a source of ideas. For example t-shirt merchandise for certain mobile products, then the design will refer to the brand, or for example t-shirt merchandise for the band, then t-shirt convection will always refer to the band, the design can be a band name, personnel image or anything related to the band.

In working on the production process, shirt convection will of course depend on the client’s order, from materials, designs to packaging, which will usually be adjusted to the order. T-shirt convection as the production executor will depend on the certain standard agreed upon with the party giving the shirt order.

Source: From various sources

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